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  • How to Generate Leads from Your Events

    Posted 02/18/2020 by Ian Thompson
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    It’s safe to assume we all know the benefits of attending events like trade shows, or hosting customer events at exciting venues. Events are a great way to put your brand in front of potential customers and network with industry professionals. But an event often is only as good as the follow-up plan that goes with it. Sounds simple, but post-event nurturing of leads can be the most challenging part of hosting a successful event.

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  • How Technology is Improving the Employee Experience (EX)

    Posted 02/03/2020 by John Harvey
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    Running a successful business isn’t just about attracting and hiring your industry’s top talent; it’s about ensuring that your employees, once hired, are bringing the best versions of themselves to work each day. From offering workers opportunities to improve their wellness, to ensuring their daily safety and enabling seamless remote work capabilities, there are dozens of ways that companies can enhance the overall employee experience.

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  • Five Ways to Make Your Social Media Stand Out

    Posted 01/24/2020 by Gabby Giles
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    Social media marketing is an integral part of a modern business. When done right, it helps increase brand awareness, generate leads, and foster relationships with customers. When done poorly, it can negatively impact customer perceptions and hurt your brand. With ever-changing social trends and epic Twitter smackdowns, it can seem daunting to create consistently good, quality content. However, using social media is essential if you want to stay relevant with your customer base, no matter what industry you’re in. Personally, I scope out the Instagram page of companies before I buy anything from their brands. For many people, that’s the quickest way to get a pulse on a brand. You can tell a lot about a company (or even a person!) from a social media page. For example, are disgruntled customers tweeting at the brand, or leaving nasty comments about not receiving their orders on time or getting a defective product? Comments like those might cause you to question making a purchase. Understanding this is a key part of your overall marketing strategy.

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  • An Increasingly Cashless Society

    Posted 01/03/2020 by Cleveland McBeth
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    Money is constantly evolving. Take a family spanning three generations, for example. The oldest member, or the grandparent, grew up using paper currency for everything. The middle generation was raised using bills and coins, switched to checks for a few years, and eventually transitioned to cards. Meanwhile, the youngest generation rarely touches cash, grew up using cards, and is even comfortable utilizing mobile payments such as PayPal or Venmo. This evolution has occurred because money is a living concept, and as such, it changes based on society’s need to constantly create something that is more efficient, versatile and secure.

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  • Top Five Email Marketing Use Cases

    Posted 01/03/2020 by Gabby Giles
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    Here at ScanSource, we’re no strangers to sending emails. A good portion of you (we hope) currently subscribe to, and read, our email communications. So, it’s time we address the ominous question, “Is email dead?” Before attempting an answer, we all need to consider what we want to achieve by sending emails.

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